French department store BHV Marais in central Paris ends its partnership with ultra-fast fashion retailer Shein, French media report. The move follows months of controversy over Shein’s presence in the store, including criticism related to environmental impact, labour practices and the retailer’s online sale of sexualised products described as childlike. The decision is linked to a change in ownership and management: BHV’s operating company, Société des Grands Magasins (SGM), sells the business to a group of executives led by outgoing CEO Karl-Stephane Cottendin. According to reports, the new leadership announces the end of the contract with Shein and characterises the original partnership as a strategic error. The closure of Shein’s physical presence is expected to occur by this Christmas, after BHV opened a permanent Shein shop only about seven months earlier. While BHV Marais stops cooperating with Shein, some reports indicate that other BHV locations in the Paris region keep their existing partnership arrangements.