French department store BHV Marais in central Paris ends its partnership with ultra-fast fashion retailer Shein, French media report. The move follows months of controversy over Shein’s presence in the store, including criticism related to environmental impact, labour practices and the retailer’s online sale of sexualised products described as childlike. The decision is linked to a change in ownership and management: BHV’s operating company, Société des Grands Magasins (SGM), sells the business to a group of executives led by outgoing CEO Karl-Stephane Cottendin. According to reports, the new leadership announces the end of the contract with Shein and characterises the original partnership as a strategic error. The closure of Shein’s physical presence is expected to occur by this Christmas, after BHV opened a permanent Shein shop only about seven months earlier. While BHV Marais stops cooperating with Shein, some reports indicate that other BHV locations in the Paris region keep their existing partnership arrangements.
BHV Marais ends Shein partnership following controversy and new ownership
French department store BHV Marais in central Paris ends its partnership with ultra-fast fashion retailer Shein, French media report. The move follows months of controversy over Shein’s presence in th...
- BHV Marais, a department store in central Paris, ends its partnership with Shein.
- The end of the deal follows months of public backlash over Shein’s practices and products.
- BHV’s operating company Société des Grands Magasins sells the store to a group of executives, prompting a management change.
- Shein’s physical store at BHV Marais is expected to close by this Christmas.
- Other BHV stores in the Paris region may retain their Shein partnerships, according to some reports.
It was a partnership beset by controversy, and now it's over. Department store BHV is breaking up with Chinese-founded retailer Shein, after new management came in to take over the beleaguered Parisian icon, announcing the end of the contract between the two and admitting that a strategic error had been made. However, seven other BHVs in the Paris region will retain a partnership.
2 months agoFrench department store BHV Marais will end its partnership with Shein after its operating company said it was selling the Paris outlet, following criticism of its deal with the Asian e-commerce giant.
2 months agoFrench department store BHV has ended its controversial partnership with Shein, just seven months after opening a permanent shop for the fast-fashion giant in its Paris flagship. The change comes as Société des Grands Magasins, which has operated BHV since 2023, sells the Parisian department store to its current management team. The new leadership team...
2 months agoBHV Marais is ending its partnership with Shein after criticism of the fast-fashion brand, which is expected to leave the Paris store by Christmas.
2 months agoA department store in central Paris announced on Tuesday the end of its cooperation with Chinese ultra-fast fashion giant Shein, which, French media reported, could see the e-commerce platform’s first physical store closed by this Christmas. La Societe des Grands Magasins (SGM), owner of the historic BHV Marais, which sits opposite Paris City Hall a few hundred meters from Notre-Dame cathedral, has sold the store to a group of executives, led by Karl-Stephane Cottendin, the group’s outgoing CEO,...
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