France 24’s “Entre Nous” episode explores French football fashion, focusing on the national team’s kits and the culture around them. The programme argues that many fans already view “Les Bleus” as winners of an unofficial “sartorial” competition, particularly when players wear their training gear as they head to the Clairefontaine training ground—described as a kind of “catwalk.” The episode also looks at how the French Football Federation (FFF) and commercial partners influence the design and use of uniforms. It discusses the “rich history” of French team kit branding and the rules that govern how kits are produced and presented, including the roles of FFF, Nike, and fashion label Jacquemus. The programme notes that interest in the shirts extends beyond the pitch, with fans and collectors already lining up for new releases. Overall, it presents kit design and licensing as a structured part of French football identity, while framing public attention on apparel as an ongoing phenomenon.