Snap is launching its first consumer-focused augmented reality glasses, called “Specs,” after years of anticipation. The company unveils the tetherless, standalone wearable at the Augmented World Expo in Long Beach, positioning it as a post-smartphone computing device. Snap describes Specs as a wearable computer built into see-through augmented reality glasses, designed to display apps via an overlay that blends into the user’s everyday view.
Pricing is a central focus across coverage: Specs cost $2,195, with preorders opened immediately through specs.com using a $200 refundable deposit. Multiple outlets report that the glasses are expected to ship in the fall, with availability planned for the United States, the United Kingdom, and France.
Snap also highlights product capabilities such as battery life, cited at roughly four hours, and the fact that the glasses can run apps without a tethered connection. Several reports note the form factor as relatively chunky and emphasize that the price places Specs well above typical smart glasses, though still below Apple’s Vision Pro. Snap CEO Evan Spiegel frames the launch as part of a larger bet on augmented reality.