Snap launches SPECS augmented-reality glasses priced at $2,195

Apple wants you to step into a virtual world, while Snap wants you to stay in the real one. Here's how their very different approaches to spatial computing compare.Apple Vision Pro [left] vs Snap Specs [right]The launch of Snap Specs at Augmented World Expo on June 16 is a big shift forward for the social company. After the previous effort of Snap Spectacles, Snap Specs are a step closer to the augmented reality future by being smart glasses with a built-in display.This is something that brings Snap's efforts in line with the Ray-Ban eyewear that Meta has produced, including its yet-to-ship Meta Ray-Ban Display. It's also a massively different product from Apple's own head-mounted computing device, the Apple Vision Pro. Continue Reading on AppleInsider | Discuss on our Forums

Snap has faced investor backlash after unveiling its long-awaited £1,995 smart glasses, with the bulky design of the device widely mocked online. The Snapchat owner launched its new augmented reality Specs this week, positioning them as the next major shift in personal computing. Snap chief executive Evan Spiegel said he had spent his working life...

Snap's new smart glasses are probably the most impressive bit of face-computer technology we've seen. They're not VR-headset huge; they don't have a big charging puck; thanks to Snap's many years of AR lens development, they're likely to have a lot of features right out of the box. (Yes, they're $2,195, but that may just […]

CEO Evan Spiegel thinks people are so sick of staring at phones they'll pay $2,195 for AR glasses. Wall Street isn't convinced.

Jay Peters, The Verge (gift link): Snap is finally launching augmented glasses for the public. Specs, which Snap describes as “a wearable computer built into see-through augmented reality glasses,” will cost $2,195. You can preorder a pair of Specs now at specs.com with a $200 refundable deposit, and Snap says they’re expected to ship “this fall” in the US, UK, and France. [...] The company says that Specs are “fully standalone, with no puck and no tether.” (Which is perhaps a jab at Apple’s Vision Pro, which is tethered to a separate battery pack.) They’ll be offered in two sizes, a 47mm model weighing 132g and a 52mm model weighing 136g, and will have removable inserts that Snap says will support “a wide range of prescriptions.” Unlike Vision Pro, Snap is presenting Specs as eyeglasses that users will wear out and about in their daily lives. Viewed perfectly straight-on and photographed by a professional fashion photographer — as presented on the Specs website — they’re a bold look. Viewed from any other angle and captured normally, they look like goggles, not glasses. The frames look orthopedic and the lenses are not even close to clear. They make you look like you forgot to take off your goggles leaving the theater after a 3D movie — goggles that are big enough to wear over regular glasses. Maybe Specs are useful enough to justify looking so orthopedic, but I doubt it.  ★ 

Snap, the parent company of social media platform Snapchat, has introduced new "Specs" augmented reality (AR) glasses on Tuesday with a $2,195 price point, as CEO Evan Spiegel positions the device as a potential successor to traditional smartphones. Both the stock market and social media users rejected the glasses. The post Snap Unveils Augmented Reality Glasses that Cost $2,195, Gets Mocked by Target Audience appeared first on Breitbart.

Snap's Goofy AR Glasses Underwhelm Wall Street After Decade-Long Development Push Snap's new $2,195 augmented-reality glasses are being viewed by Wall Street analysts less as a mass-market consumer device and more as a developer kit, given the expensive price point. We suspect Snap's new AR glasses are unlikely to compete with the Meta glasses in terms of mass adoption, as Meta's are half the cost, if not cheaper. Evan Spiegel showing off the new Specs AR glasses to the public for the first time. pic.twitter.com/pCYBLU9xxH — Nathie @ AWE (@NathieVR) June 16, 2026 "Earlier today, Evan Spiegel hosted a keynote presentation regarding the Fall '26 SPECS product release; while not entirely unsurprising, premium price point ($2,195) implies product built for 'early adopters', disappointing after a 10yr dev cycle," Wells Fargo tech analyst Alec Brondolo wrote in a note. Brondolo's first take on the new AR glasses: SNAP announces a $2,195 price point for SPECS; to feature 51-degree field of view and four-hour battery life. While Specs price point compares favorably to HoloLens 2 & Vision Pro (both $3,500), it still positions the product with an 'early tech adopter' value prop, disappointing given the length of the dev cycle. Product compares favorably to META Orion prototype from our perspective; field of view smaller (Orion 70 degrees) but unlike META Orion, SPECS doesn't require a 'puck' compute device. Value proposition to focus on real-world utility; application layer to be driven by a third-party developer ecosystem. While several use cases were demo'd, we believe SPECS value prop to focus heavily on real-world utility (cooking, auto repair, training for sports, etc.). Snap envisions a robust third-party developer ecosystem, supported by agentic coding, will build experiences on Snap OS. Snap did not make SPECS available for product demos on the floor of the Augmented World Expo conference. Not anticipating SPECS to materialize as a meaningful near-term financial driver. We believe 100k units is a 'stretch goal' for the first generation of SPECS, implying $220M of revenue. Assuming 3yrs b/w generations, that further implies $75M of revs / year, or 1% accretion vs. SNAP 2026 consensus revenue; user base likely too small to monetize meaningfully in ads or subscriptions over the near term. While NT revenue pot'l limited, we do believe SPECS will be gross margin positive In a separate note, Citizens analyst Andrew Boone said Snap's new glasses told clients, "Appears bulky and more akin to Apple's Vision Pro glasses than Meta's Meta Ray-Ban Display from a fashion perspective." Boone described the new glasses as "more of a developer kit than a consumer product, as it is priced at $2,195." B. Riley Securities analyst Naved Khan said, "While initial adoption is likely to be limited by the relatively high unit price ($2,195), we expect management will use the launch to further improve the product, with successive models becoming more affordable." Bloomberg Intelligence analyst Mandeep Singh noted, "Snap's further expansion into hardware with new AR glasses priced at around $2,195 is unlikely to match adoption of Meta's Ray-Ban AR glasses," adding, "The latter's lower price point and proprietary large language model give it an advantage for deploying image generation and voice integration features, while Snap is likely to struggle to create an app ecosystem and agentic functionality." Snap's release of its new AR glasses comes as Apple pushes deeper into smart glasses following the Vision Pro's failed launch. We have remained adamant that Meta is winning this race, with Ray-Ban smart glasses emerging as the clearest early consumer winner because of their price point. We have also explored the supply chain behind Meta's Ray-Ban glasses, which readers can revisit here. Tyler Durden Wed, 06/17/2026 - 11:45

The augmented reality glasses from Snapchat's parent company are expected to ship in autumn.

Snap unveils new Specs smart glasses after previous disasters  BBCSnap unveils $2,195 AR glasses as CEO Evan Spiegel bets on post-smartphone future  CNBCIntroducing SPECS Augmented Reality Glasses  Snap NewsroomSnap defies investor pressure with ‘Specs’ smart glasses launch  Financial TimesCan anyone look cool wearing Snap’s $2,000 glasses?  The Verge

Snap’s $2,195 Specs signal a turning point for smart glasses, as Meta leads the market and AR wearables move from experiment to serious consumer technology

Snap launched its new Specs augmented reality (AR) smart glasses on Tuesday during the Augmented World Expo 2026. The new Specs smart glasses are currently available for pre-order via the Specs online store. The company expects to ship its new AR smart glasses this fall or between September, October, and November, in the US, the UK, and France. Specs AR glasses ship in two sizes. While the 47mm model weighs about 132g, the larger 52mm variant tips the scale at 136g. Moreover, the removable inserts also support prescription lenses. The display system of the smart glasses is powered by the tech firm’s proprietary liquid crystal on silicon technology.

Snap takes on Meta and Apple with new Specs augmented reality glasses

Snap has unveiled a new pair of augmented reality glasses with a price tag more commonly seen on a gaming PC or high-end TV.

Snap's Chief Executive Evan Spiegel jabbed at rival Meta and explained why he thinks smart glasses represent the "next major leap in computing" at a conference in Long Beach.

Snap Inc. wants its Specs to be the future of everyday computing, but between the eye-watering price and lackluster demos, we don't see it happening.Snap Inc's new SpecsOn Tuesday, Snapchat unveiled Specs, a $2,195 pair of augmented reality glasses. The glasses, notably, are fully standalone and do not need to be tethered to a computer or smartphone to work.They come in two sizes, too. A 47mm model that weighs 132 grams, and a 52mm model that weighs 136 grams. The lens inserts are removable and support a wide range of prescriptions. Continue Reading on AppleInsider | Discuss on our Forums

Snap is launching its first consumer augmented-reality glasses this fall for $2,195. "You can preorder a pair of Specs now at specs.com with a $200 refundable deposit, and Snap says they're expected to ship 'this fall' in the US, UK, and France," reports The Verge. From the report: This is a big moment for Snap: The company made a big entry into smart glasses with its original Spectacles in 2016, and the company has been toiling away on nonpublic AR versions of Spectacles over the past few years. CEO Evan Spiegel promised the company would launch consumer AR glasses in 2026 and even turned its smart glasses team into a separate business. The company says that Specs are "fully standalone, with no puck and no tether." (Which is perhaps a jab at Apple's Vision Pro, which is tethered to a separate battery pack.) They'll be offered in two sizes, a 47mm model weighing 132g and a 52mm model weighing 136g, and will have removable inserts that Snap says will support "a wide range of prescriptions." You probably won't mistake Specs, with their wide, bold frames, for any of Meta's smart glasses -- Snap clearly picked a design that it wants to stand out. (They're not my style -- I don't think I can pull off the "snow goggles, but fashionable" look -- though maybe Jony Ive might like them.) They have visible light and infrared cameras, and while the Specs are recording, a little LED bar will glow in the middle of the glasses. Both of the lenses will be able to show you content, and Snap says that its display system is powered by a "proprietary liquid crystal on silicon technology" that offers a 51-degree field of view and can show 16 million colors. The lenses can also go from clear to tinted in 10 seconds, Snap says. The Specs have two Snapdragon processors onboard, and while Snap isn't specifying exactly which ones they are, the company says that one is focused on "computer vision" while the other is focused on running AR Lenses. "Together, they enable fast hand tracking, low latency, and responsive interactions that help digital content feel anchored in the real world," Snap says. You can also expect up to four hours of battery life on a charge, which Snap says accounts for things like "audio and video playback, AI assistance, Bluetooth notifications, and more." The Specs come with a charging case that Snap says will offer four more charges for a total of 20 hours of battery. Read more of this story at Slashdot.

Featuring about four hours of battery life, Specs will be capable running apps via an overlay that will blend seamlessly as the user goes about their daily life, according to Snap.

Snap, the parent company of Snapchat, has just announced the long-anticipated release of its Specs AR smart glasses which will cost $2,195.

Snap unveiled the consumer version of its augmented reality glasses on Monday at the Augmented World Expo in Long Beach, California, pricing them at $2,195 with preorders opening immediately through a $200 refundable deposit. The glasses, which the company calls Specs, ship this fall in the United States, the United Kingdom, and France. They are […] This story continues at The Next Web

Snap today unveiled Specs, a pair of augmented reality glasses that it describes as a wearable computer built into a pair of see-through glasses. Specs are made from Swiss TR90 polymer that Snap suggests is "plastic titanium" because of its light weight and durability. The glasses are light enough to be "worn for hours" and two sizes are available. The 47mm frame weighs 132 grams (4.7 ounces), while the 52mm frame weighs 136 grams (4.8 ounces). Prescription lenses can be easily inserted and swapped out for sharing glasses with friends and family. The AR glasses include cameras and sensors that feed data to AI with contextual understanding. There are two full-color high-resolution cameras, two infrared computer vision cameras, and 6-axis IMUs for inertial sensing. There are two Snapdragon chips inside, with one processor running the lenses, and the other handling computer vision. Specs have a 51-degree field of view and a stereo waveguide display with automatic tinting for different lighting conditions. The device uses liquid crystal on silicon (LCoS) miniature projectors to project images to the display. Snap compares the field-of-view to a 115-inch screen viewed from 10 feet. Stereo speakers are included for spatial audio, and there's a microphone array for audio input. The glasses have hand tracking capabilities for gesture control, along with voice recognition and support for natural voice commands. Specs last for up to four hours with mixed use, and there is a custom magnetic charging cable that can charge the glasses while they're being worn. They come with a charging case that supports 20 hours of use. Prior-generation Spectacles from Snap that were limited to developers only offered 45 minutes of battery. Specs can be used for watching content like movies, videos, and TV shows, casting to a screen, writing on a whiteboard, and using the myriad existing Snapchat lenses. Specs can also connect to a computer, phone, or gaming system over USB-C to be used as a display. Snap CEO Evan Spiegel introduced the Specs at AWE USA 2026 and showed some of the experiences developers have created with Snap's Lens Studio. Since Specs can use lenses developed for Snapchat, there are already options for placing virtual items, playing mini games, getting DIY help, and more. Lens Studio is getting agentic development for lenses, and there are developer integrations for Claude Code, Codex, and Cursor. Lenses are able to rely on APIs from OpenAI and Gemini for AI augmented reality experiences. Specs are priced at $2,195 with a refundable $200 deposit, and they can be pre-ordered today. They're set to launch later this fall in the U.S., UK, and France. Snap is beating multiple other tech companies to market with AR glasses, including Apple. Apple is developing augmented reality smart glasses with lenses, but the product won't launch for several more years. Apple's first glasses, which will be limited to AI capabilities and no built-in display, won't launch until late 2027.Tags: Snap, SnapchatThis article, "Snap Launches $2,195 'Specs' Augmented Reality Glasses" first appeared on MacRumors.comDiscuss this article in our forums

Snap defies investor pressure with ‘Specs’ smart glasses launch  Financial TimesIntroducing SPECS Augmented Reality Glasses  Snap NewsroomSnap unveils $2,195 AR glasses as CEO Evan Spiegel bets on post-smartphone future  CNBCSnap Launches $2,195 Specs, Declaring Glasses the Next Computer  Bloomberg.comSnap is finally about to ship AR glasses — and they cost a fortune  The Verge

After many years, Snap is finally launching its next consumer-focused smart glasses line.

Snap's AR glasses look better than before, but cost nearly three times more than the Ray-Ban Meta Display glasses.

Snap is launching its first AR glasses geared toward the broader public instead of developers.

They're fully standalone augmented reality and far more expensive than other smart glasses (but cheaper than Apple Vision Pro). I haven't tried them out yet, but did talk to Snap CEO Evan Spiegel.

At the AWE virtual reality expo, Snap CEO Evan Spiegel revealed the new Snap Specs AR glasses, available for pre-order for $2,195.

Snap is finally launching augmented glasses for the public. Specs, which Snap describes as "a wearable computer built into see-through augmented reality glasses," will cost $2,195. You can preorder a pair of Specs now at specs.com with a $200 refundable deposit, and Snap says they're expected to ship "this fall" in the US, UK, and […]

Snap CEO Evan Spiegel lays out the company’s vision for its augmented-reality smart glasses, arriving later this year.

After years of patient experimentation, the Snapchat maker is getting ready to ship Specs, an ambitious computer for your face. Snap’s cofounder and CEO, Evan Spiegel, gave this morning’s keynote at AWE, the augmented reality industry’s big annual conference. He came with news: Snap, best known for its Snapchat ephemeral messaging app, is releasing a pair of AR-enabled glasses called Specs. It intends to ship them this fall for $2,195, and is taking preorders.