L’Oréal is set to acquire a majority stake in Innovist, an India-based digital-first personal care brand. The agreement also includes rights that allow L’Oréal to buy out Innovist’s minority shareholders in full. Innovist’s portfolio includes local brands such as haircare range Bare Anatomy and Chemist at Play skincare. Under the terms reported across outlets, Innovist’s founders—Rohit Chawla, Sifat Khurana and Vimal Bhola—retain minority stakes and continue to run the business alongside L’Oréal India. L’Oréal says the transaction is expected to close within the next few months, subject to obtaining regulatory approvals. The deal structure preserves founder involvement in day-to-day operations while bringing L’Oréal’s majority ownership and broader resources to the brand’s growth. Financial details of the acquisition were not specified in the provided excerpts.