L’Oréal is set to acquire a majority stake in Innovist, an India-based digital-first personal care brand. The agreement also includes rights that allow L’Oréal to buy out Innovist’s minority shareholders in full. Innovist’s portfolio includes local brands such as haircare range Bare Anatomy and Chemist at Play skincare. Under the terms reported across outlets, Innovist’s founders—Rohit Chawla, Sifat Khurana and Vimal Bhola—retain minority stakes and continue to run the business alongside L’Oréal India. L’Oréal says the transaction is expected to close within the next few months, subject to obtaining regulatory approvals. The deal structure preserves founder involvement in day-to-day operations while bringing L’Oréal’s majority ownership and broader resources to the brand’s growth. Financial details of the acquisition were not specified in the provided excerpts.
L’Oréal to acquire majority stake in India’s digital-first personal care brand Innovist
L’Oréal is set to acquire a majority stake in Innovist, an India-based digital-first personal care brand. The agreement also includes rights that allow L’Oréal to buy out Innovist’s minority sharehold...
- L’Oréal agrees to acquire a majority stake in India’s digital-first personal care brand Innovist.
- The deal includes rights for L’Oréal to buy out minority shareholders in full.
- Innovist founders Rohit Chawla, Sifat Khurana and Vimal Bhola retain minority stakes and continue to run the business.
- The Innovist portfolio includes brands such as Bare Anatomy and Chemist at Play skincare.
- The transaction is expected to close in the coming months after regulatory approvals.
Under the agreement, Innovist’s founders Rohit Chawla, Sifat Khurana and Vimal Bhola will retain minority stakes and continue to run the business alongside L’Oréal India
4 hours agoThe deal, which includes rights to buy out the minority shareholders in full, adds local brands including haircare range Bare Anatomy and Chemist at Play skincare to its portfolio.
5 hours agoThe deal is set to close in the next few months post regulatory approvals, the company says
6 hours ago
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