Skoda CEO Klaus Zellmer says artificial intelligence is already changing how cars are designed, sold and used. In comments reported by The Independent, he describes AI as a “Model T moment” for the car industry, suggesting a shift in what vehicles can do and how people interact with them. Zellmer argues that AI capabilities are moving beyond traditional vehicle functions and are starting to influence the user experience from the point of purchase through everyday operation. The report also highlights his view that voice control, enabled by AI, is expected to make cars more conversational and useful in real time. Rather than functioning only as machines, he expects vehicles to act increasingly as “companions,” with interactions driven by natural language. The coverage presented does not cite specific product launches or dates, focusing instead on the strategic direction Zellmer says the industry is taking as AI becomes more embedded in automotive systems and services.