Pedigree® launches a new marketing campaign in Brazil to honor mixed-breed (“mutts”) dogs and “change the meaning” of the term in the country, according to PR Newswire. The initiative is presented as a next chapter of the brand’s Caramelo platform and is developed in partnership with creative agency AlmapBBDO. The campaign includes Ronaldinho Gaúcho as a featured figure. PR Newswire says the campaign positions mixed-breed dogs as symbols of affection, belonging, and national pride in Brazil. The announcement is dated June 18, 2026, and is framed in the context of Brazil’s public interest in football. Based on the available information, the campaign’s stated goal is to shift attitudes around mixed-breed dogs and encourage a more positive perception of the term. No additional details about specific channels, messaging elements, timelines, or measurable outcomes are provided in the supplied text.