The European Union publishes a voluntary Code of Practice for marking and labelling AI-generated content as companies prepare for transparency obligations under the EU AI Act. Multiple outlets report that the European Commission releases the final code on 10 June, intended to help businesses comply with rules that apply from 2 August 2026. While the code is not itself mandatory, it is designed to translate upcoming legal transparency requirements into practical steps for organisations using or deploying generative AI.
The guidance focuses on how to identify and label AI-generated material, including deepfakes. It also covers labelling related to “public-interest information,” which the reporting frames as content that must be handled with clear disclosure so audiences can understand when material has been produced or modified by AI systems. The outlets say regulators are seeking to improve trust and accountability as AI tools evolve and as compliance becomes a requirement across the bloc.
Overall, the reporting aligns on the timing (final code on 10 June; obligations from 2 August 2026) and on the code’s role as a voluntary playbook for meeting mandatory disclosure requirements.
