The European Union publishes a voluntary Code of Practice on marking and labelling AI-generated content as companies prepare for mandatory transparency rules under the EU AI Act. According to reports, the European Commission releases the final code on June 10, positioning it as guidance for businesses ahead of the legal timeline that begins on 2 August 2026. The playbook is intended to help organizations identify AI-generated materials and apply appropriate labels, including content such as deepfakes. It also covers AI-generated “public-interest information,” which regulators treat as a key transparency area. While the code is voluntary, it is designed to support compliance with the AI Act’s later requirements by outlining practical approaches to transparency and accountability. Multiple outlets describe the move as a response to concerns about the growing use of AI systems in content creation and the resulting need for clearer disclosure to users and regulators. The guidance is framed as part of a broader effort to maintain trust in AI technologies by setting expectations for how AI-generated content should be marked before the AI Act’s transparency obligations take effect.