A Wall Street Journal investigation reports that Polymarket paid some online creators to produce promotional videos that depict winning bets that were not real. The WSJ reviewed more than 1,100 creator videos—covering roughly $1.9 million in bets shown across the content—and found that none of those wagers were actual. Multiple outlets describe a pattern in which sponsored influencer content includes staged “winning” outcomes, with guidance provided to creators on how to craft their posts. CBS News reports that Polymarket responds by saying it is auditing its promotional content following the investigation. Other coverage frames the alleged activity as a marketing campaign intended to drive interest, including in the U.S., by presenting viewers with apparent wins from collective betting activity. In a statement to CBS News, Polymarket characterizes the situation as an internal review rather than disputing the need for an audit. The reporting centers on whether bets shown in creator promotions were real, and whether Polymarket’s marketing involved staged outcomes.
WSJ: Polymarket paid creators for videos showing fake winning bets
A Wall Street Journal investigation reports that Polymarket paid some online creators to produce promotional videos that depict winning bets that were not real. The WSJ reviewed more than 1,100 creato...
- The Wall Street Journal investigates creator promotional videos for Polymarket.
- The WSJ says none of the approximately $1.9 million in bets shown across about 1,100+ videos were real.
- Outlets report Polymarket allegedly paid creators to produce videos showing fake winning bets.
- Guidance provided to creators is described as part of how the staged content was made.
- Polymarket tells CBS News it is auditing its promotional content in response to the investigation.
Polymarket tells CBS News it is auditing its promotional content in response to a recent investigation by the Wall Street Journal. The newspaper found that the prediction market paid online content creators to produce videos showing them collectively winning a total of $1.9 million, but the Journal says those bets weren't real. One of the article's authors, Neil Mehta, joins "The Daily Report" to discuss.
2 months agoNew investigation alleges Polymarket ran a mass marketing campaign using sponsored content featuring fake bets.
2 months agoA Wall Street Journal investigation found none of roughly $1.9 million in bets shown across 1,105 creator videos were real
2 months agoA Wall Street Journal probe found none of the roughly $1.9 million in bets shown across 1,100-plus creator videos were real.
2 months agoThe Journal reviewed more than 1,100 videos and found none of the roughly $1.9 million in bets shown in influencer-produced hype videos were real.
2 months agoThe Wall Street Journal reviewed 1,105 videos along with guidance given to creators for crafting their posts.
2 months ago
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