Heineken NV appoints Rafael Oliveira as its chief executive officer, aiming to reverse a slump in demand and support a broader turnaround. Multiple reports say the company is breaking with past practice by selecting an outsider for the top role. The appointment comes as Heineken pursues measures to improve performance, including cost-cutting actions. One outlet reports the company is reducing headcount by about 7% globally as part of these efforts. Oliveira previously served as an executive at JDE Peet’s, and the reports frame his hiring as part of an effort to boost sales and growth. Bloomberg describes the move as a shift from Heineken’s usual approach and links the leadership change to the company’s need to address weaker demand. NDTV and other coverage note that the family-controlled brewer has not previously appointed an outsider as CEO. The Punch adds that the new chief executive succeeds Dolf van den Brink, who is described as having departed unexpectedly. Heineken’s transition to the new CEO reflects its focus on restructuring and improving commercial momentum.