Ahead of the release of his comedy film “Welcome To The Jungle,” Akshay Kumar says comedy is more difficult to make in the current social media era. He attributes the challenge to the way audiences consume humour online, pointing to “memes and reels” and noting that viewers now have endless options for entertainment. Kumar says that even when a performer has experience, getting genuine, isolated laughter from audiences can be difficult. He also describes comedy as a multi-layered craft that requires more than simply writing or performing jokes.
In related comments, he adds that self-deprecating humour is one way to connect with audiences, suggesting it can work better when it avoids targeting others. Kumar further discusses his preparation for a role involving a Bhojpuri film star, and he emphasizes that the success of a franchise depends on the quality of the film itself rather than the strength of the brand name. Across the interviews, he frames his upcoming comedy as an effort to meet the higher expectations shaped by online culture.
