During World Cup broadcasts, the BBC displays QR code prompts on screen that viewers can scan to access options related to purchasing a TV licence. The prompts are shown during match coverage and direct viewers to a page where they can buy a licence, reported as costing £180. One outlet describes the approach as an attempt to encourage or prompt viewers to buy the licence while watching the games, using QR codes as a quick route from the broadcast to the purchase option. The reporting indicates that these QR prompts appear during at least some matches and that scanning them leads viewers to the licence-buying service rather than providing viewing instructions alone. The sources provided do not include details on whether the prompts are mandatory, how long they appear, how widespread the use is across broadcasts, or whether any alternative payment methods are offered. They also do not provide information about viewer reactions, enforcement actions, or changes to the licence rules. Overall, the accounts agree that QR code prompts are used during World Cup matches to facilitate purchasing the TV licence.