THG, the owner of the Myprotein brand, says demand for protein products remains strong despite a major increase in whey costs. Across outlets covering the company’s update, THG attributes resilience in its nutrition business to record protein demand and continued growth in its nutrition segment. The firm characterises whey inflation as “unprecedented,” describing whey costs as highly elevated. While higher input prices put pressure on margins, THG says performance in its nutrition offering helps offset the impact of these costs. The reporting indicates that THG is seeing enough customer demand to support growth even as it faces increased expenses linked to whey ingredients. No outlet contradicts the core message: protein demand is strong, and the company is actively managing the cost headwinds created by whey price inflation. Overall, the coverage presents a picture of a nutrition-focused business growing through a period of significant raw-material cost increases.