Norway’s use of its “Viking Row” celebration after a World Cup win is drawing criticism from Scandinavian neighbours, according to reports. After Norway beats Senegal, the Norwegian team performs the Viking Row gesture on the pitch, a move described as an iconic national-style celebration. Some observers and commentators in neighbouring Nordic countries say the gesture has broader cultural meaning and that its use in an international sports setting can feel provocative or inappropriate, particularly given existing regional sensitivities. The concern is not aimed at Norway’s result, but at the symbolism of the celebration and how it is perceived outside Norway. Different outlets frame the dispute as part of a wider “Viking row” controversy, reflecting long-running debates over cultural identity, shared heritage, and national branding in the region. The reports note that while the celebration is intended by Norway’s players as a show of character and identity, it is met with annoyance or discomfort by some in neighbouring countries. No single authority has been cited resolving the disagreement.