British American Tobacco (BAT) plans to cut about 9,000 jobs globally as part of a restructuring that supports its transition away from traditional cigarettes, according to a Bloomberg report cited by multiple outlets. The job reductions are described as nearly one-fifth of BAT’s roughly 47,000 employees outside its U.S. operations. BAT says it will eliminate around 5,500 roles directly and outsource an additional 3,500 positions by the end of this year. The restructuring targets annual cost savings of about £600 million by 2028. The changes come as demand for combustible tobacco products declines and the company increases investment in smoke-free alternatives, including vaping devices and nicotine pouches. BAT expects that more of its revenue will come from non-combustible products, reflecting broader industry moves by rivals that are also investing in reduced-risk products. The company also indicates it is reshaping operations through measures such as factory closures and increased automation, alongside greater use of outsourcing partners. BAT says it will provide further details at an upcoming investor briefing and that it plans to support affected employees during the transition.