France’s parliament has passed a law aimed at curbing the growth of ultra-fast fashion, targeting online retailers such as Shein and Temu (and, in some reporting, AliExpress). Lawmakers adopt the bill after more than two years of debate between the lower and upper houses. The legislation introduces financial penalties tied to each product sold by ultra-fast fashion firms, with fines starting at €0.25 to €6 per product this year and rising to as much as €10 per product by 2030. The law also includes measures intended to reduce marketing practices associated with ultra-fast fashion, including a ban on certain forms of advertising. It requires eco-related labelling on garments, and imposes environmental fees designed to account for the ecological impact of rapid production and frequent discarding. While reporting notes that supporters present the rules as a step toward reducing the disposable clothing culture, at least one outlet describes criticism that the measures may not address the broader environmental effects of fast fashion comprehensively.