Peter Lavery, who won a major National Lottery prize in 1996, describes how he uses that money in the years after the win, including how it contributes to the creation and branding of his whiskey business, Titanic Distillers. In an appearance on the podcast “In Good Company,” Lavery looks back at the period following his lottery success and explains how his later business plans develop from there. The discussion also covers how Titanic Distillers establishes a connection to Belfast and becomes a visitor attraction, drawing attention to the company’s identity and the role branding plays in attracting tourists. Across the report, the focus remains on Lavery’s post-lottery path—from managing the aftermath of the win to transforming the fortune into a commercial venture—and on how the whiskey business is positioned as both a product and a draw for visitors to the city. The coverage presents Lavery’s account as the central source of information.