Multiple tips articles from NDTV focus on how common storage practices affect the freshness of desi ghee. The pieces emphasize that proper storage helps preserve the product’s natural aroma and flavor. They attribute declines in freshness to factors such as contamination, exposure to air, and improper handling. The guidance centers on preventing the ghee from coming into contact with moisture and other substances that can change its quality over time. The articles also highlight that using the correct storage approach—such as keeping the ghee sealed and protected from environmental exposure—helps reduce oxidation and keeps it tasting and smelling as intended. Overall, the sources present the same general message: desi ghee can lose quality more quickly when people store it in ways that allow air or contaminants to reach the fat, whereas careful storage supports longer-lasting freshness.