Gold and silver prices in India undergo sharp swings in 1H 2026, reshaping consumer and investor behavior. Multiple reports attribute the volatility to a mix of domestic tax changes—especially a May customs duty increase on gold—plus global macro factors including geopolitical tensions, a stronger US dollar, and expectations of higher or prolonged US interest rates. In January, gold reaches historic highs near ₹1.70–₹1.80 lakh per 10 grams, then eases to around ₹1.42–₹1.40 lakh by late June. Silver similarly rises above ₹4 lakh per kg in January before correcting to roughly ₹2.26 lakh per kg by end-June.

As prices fall, some sources report a steep drop in overall gold demand and increased liquidation of old gold, alongside more gold-backed borrowing as valuations remain high. Affordability concerns and softer retail sentiment lead consumers to shift toward lightweight jewellery designs. Industry groups also point to compliance burdens and margins pressure linked to GST. Looking ahead to H2, the All India Gem & Jewellery Domestic Council expects continued volatility, with jewellery demand potentially supported by the festive and wedding season, while central bank gold purchases and a weakening safe-haven premium help provide longer-term support.