Beats, an Apple subsidiary, launches a new orange color option for its entry-level Solo Buds. The color is retailer-exclusive: shoppers in the United States can buy the orange Solo Buds at Best Buy, while availability in Japan starts July 4 through 7‑Eleven. The earbuds were previously sold in multiple colors, including matte black, storm gray, transparent red, and an Arctic purple option that has been limited to Apple and Target. The Solo Buds also include a wired-charging case and are rated for up to 18 hours of battery life in the earbuds themselves. The standard U.S. price is $79.99, though pricing can vary by retailer and promotions, such as discounts reported at Best Buy. Sources also note that similar orange Solo Buds have appeared in other markets previously, including an orange variant offered in India as part of an iPhone promotion. The new orange edition at Best Buy and 7‑Eleven is distinguished by its orange earbuds and red Beats “b” logos, according to the reports.