Meta is introducing paid limits for a built-in feature on its Ray-Ban and Meta smart glasses. Multiple outlets report that the “Conversation Focus” feature—used to improve audio of the person you are speaking with in louder environments—will be restricted to a free usage allowance of about three hours per month. To get more access, Meta plans to require the $19.99 per month Meta One Premium subscription. While sources describe this as a “soft paywall” or “rate limits,” Meta’s spokesperson characterizes it as access limits rather than an AI rate limit. One report also notes that even with the subscription, there remains an overall cap on Conversation Focus usage (for example, up to 15 hours, depending on the report). In addition to expanded feature access, the subscription is described as including “Premium Device Support,” with faster access to trained “human experts” for issues related to the glasses’ features. The rollout is presented as part of Meta testing optional premium subscription plans intended to offer additional capabilities to users who want to use the feature more than the free tier allows.