NHS England is requiring hospitals in England to set up 24/7 pregnancy hotlines for expectant mothers by the end of the current financial year, according to reporting. The service is intended to provide rapid advice and support for pregnant people when they have concerns, with the aim of reducing avoidable harm. NHS England says the phones must be staffed by dedicated midwives who are assigned to the hotline rather than working on other duties such as labour wards at the same time. The directive means hospitals will need to put in place staffing and operational arrangements to ensure a continuous service covering evenings, nights and weekends. The initiative is presented as part of efforts to improve maternity care access and responsiveness, by giving mothers-to-be a direct point of contact and timely clinical guidance when issues arise. Details on implementation timelines within the financial year and the specific clinical triage process are not included in the provided reports.