Group 1 Automotive says it continues a nationwide effort to align its dealership network under the Group 1 brand, including changes in Lubbock, Texas. In two separate announcements, the company says that the former Gene Messer Toyota dealership location is now operating as “Group 1 Toyota Hub City” in Lubbock. A second announcement says the former Gene Messer Chevrolet dealership location in Lubbock is now operating as “Group 1 Chevrolet Hub City.” The company frames the updates as part of its broader initiative to bring a wide range of dealerships into a unified branding structure across its network. Both items are dated July 1, 2026, and both describe Group 1 Automotive as a Houston-based company pursuing dealership brand alignment nationally. The announcements focus on the dealership name changes and the transition of the local locations under the Group 1 banner; they do not include details on ownership changes beyond the branding realignment or provide information about changes in services, staffing, or management at the affected sites.