SAP SE says it is restricting hiring and limiting travel expenses as it reallocates resources toward a “significant” push in artificial intelligence. The company, Europe’s largest software maker, frames the move as a cost-saving effort that supports additional development of AI technologies and its competitive strategy as it faces emerging competitors. In its announcements, SAP also emphasizes operational discipline, stating it will be more selective about new hires and travel spending. The Wall Street Journal reports that SAP intends to redeploy some workers into roles where they can use AI more effectively, indicating the cost controls are linked to internal changes rather than only reducing headcount. Bloomberg similarly characterizes the measures as a broader funding approach for AI initiatives, including work to develop AI capabilities and strengthen SAP’s position in enterprise software. Both outlets report that SAP’s adjustments focus on administrative and staffing-related expenditures, rather than a detailed restructuring plan or specific AI product timeline.