SAP, Europe’s largest enterprise software company, is tightening spending to redirect more resources toward artificial intelligence. Multiple outlets report that SAP restricts hiring, with new recruitment limited to selected profiles mainly tied to “core” AI roles, according to internal communications reviewed by media. SAP also pauses non-essential travel and tightens controls on travel and other external expenses, while keeping essential trips for AI work and customer engagement.
The changes are framed by SAP as a cost-and-allocation adjustment following restructuring and amid wider industry pressure to invest in AI while reducing costs. SAP says it will balance where it invests and where it saves to maintain competitiveness, including through increased spending on AI product development and capabilities. Outlets also describe SAP’s intention to complement internal efforts with strategic acquisitions in data and AI where additional expertise or technology is needed.
Most reports emphasize that the measures target hiring and travel rather than announcing layoffs. SAP’s leadership role in overseeing AI product development is also cited in some coverage, alongside the broader competitive landscape of new AI-focused rivals.
