JPMorgan analysts say MicroStrategy’s bitcoin sales policy introduces “two-way risk” into crypto markets. In their assessment, the bank argues that the company’s approach to selling bitcoin—aimed at generating cash—creates avoidable uncertainty for market participants, affecting both potential downside and upside dynamics tied to bitcoin price and liquidity. The analysts contend that this added risk is not necessary and that alternative financing could better meet cash needs. JPMorgan recommends that Strategy build cash reserves through equity issuance rather than selling bitcoin. The bank’s comments are presented as a critique of how Strategy manages its bitcoin-related balance-sheet strategy and its impact beyond the company itself. Across the coverage, both outlets report the same core JPMorgan claim: that Strategy’s bitcoin sale policy contributes avoidable risk to broader crypto markets, and that the policy should be changed to reduce that uncertainty.