The Public Relations Consultants Association of India (PRCAI) projects that India’s public relations (PR) industry will grow to about ₹4,500 crore by 2030, up from ₹3,230 crore in FY26, according to its SPRINT 2026 report. The report says the industry expands 11% in FY26, with growth moderating from a decade-long compound annual growth rate of 12%, suggesting a maturing market.
The report also highlights shifting client composition. The government’s share of top client categories nearly triples from 4% in 2022 to 11% in 2026. Over the same period, private corporates—which have traditionally been a major source of PR work—decline from 48% to 42%. Start-ups show the largest relative gain, with their share rising from 6% in 2022 to 22% in 2026.
Multiple outlets report that AI spending is increasing, with NDTV noting that AI investment triples, and other coverage frames AI and PR’s expanding role as drivers of change. The report further points to sectoral gains including education and ed-tech, government, and FMCG, and states that India’s PR industry accounts for 12.6% of the Asia-Pacific market in FY26.
