Gymshark founder Ben Francis is in talks to buy back part of the stake he sold to private equity firm General Atlantic, according to multiple reports. Francis, 34, is seeking to increase his control of the fitness clothing business after a difficult period for the company. In 2020, Francis sold a 21% stake in Gymshark to General Atlantic in a transaction that valued the sportswear brand at about £1.25bn. The latest coverage says the negotiations are focused on the size of the stake Francis would repurchase and the valuation of any potential deal, with reported discussions between Francis and the US investor. Additional reporting indicates he has also held broader talks with other parties, though the specific counterparties and terms have not been confirmed in the summaries provided. The discussions are presented as an effort to tighten governance and decision-making influence over the company that Francis founded, which started in 2012 in his parents’ garage. No final agreement or timeline is reported.