Multiple outlets report that the NHS is introducing a new initiative designed to encourage more daily physical activity by offering rewards for walking. The scheme asks participants to log their exercise—described as walking for around 30 minutes a day—in order to become eligible for prizes. The reported rationale behind the programme is to tackle physical inactivity and improve health outcomes. One outlet links the launch to findings from a report on inactivity in England, suggesting the evidence helped shape the campaign’s approach. The coverage indicates the programme is intended to motivate people through incentives while supporting public health goals. Sources emphasize the focus on consistent, moderate activity that participants can track over time, with the possibility of rewards tied to meeting the daily walking target.