Nintendo game designer Shigeru Miyamoto says he wants Nintendo characters to appear in media beyond traditional video games, including “new characters to the world” outside of long-running franchises such as Super Mario and The Legend of Zelda. In published remarks from Nintendo’s recent investor Q&A, Miyamoto addresses an investor question about the company’s strategy to broaden its brand and intellectual property through areas like movies, theme parks, and other non-gaming products. The discussion centers on how Nintendo’s efforts to expose more people who do not play games might evolve over time.
The outlets reporting the remarks describe Miyamoto’s comments as focused on adding characters beyond Mario and Zelda, though they note it is unclear whether Nintendo intends to create entirely new intellectual property or simply extend additional existing or new characters into non-gaming formats. Overall, both sources agree that Miyamoto is signaling a continued push for Nintendo’s IP presence in broader entertainment and consumer experiences, while maintaining that specific plans for the characters and formats have not been detailed.
