Velo and the McLaren Mastercard Formula 1 Team relaunch the “Live Your Fandom” campaign, according to PR Newswire. The announcement says the relaunch is intended to bring fans closer to the sport they follow.
PR Newswire reports that Velo commissioned new research to understand how fans stay connected to their favourite teams and Formula 1 more broadly. The research findings are presented as supporting Velo’s view that fandom is a form of self-expression, and that fans take significant steps to remain engaged with the teams they support.
The sources provided describe the relaunch as a continuation of the partnership’s messaging and branding, but they do not specify detailed campaign mechanics, timelines beyond the July 4, 2026 announcement date, or concrete fan engagement deliverables. Overall, the coverage focuses on the stated purpose of the relaunch—strengthening the connection between fans and the sport—supported by the commissioned research.
