Amazon Prime Day 2026 is running with discounts on budget smartphones priced under Rs. 15,000, according to NDTV. The outlet frames the promotion as timely for shoppers seeking capable phones on a limited budget, noting that smartphone prices have been rising across the industry. It attributes the higher retail costs to increases in memory and storage component prices, which has led several brands to raise handset prices.
During the sale, Prime Day deals focus on smartphones from multiple brands, including Samsung, Redmi, iQOO, Realme and Lava. The coverage emphasizes that Prime Day may be one of the last opportunities to buy feature-packed devices within the sub–Rs. 15,000 range without higher spending. While NDTV does not list specific models or discount percentages in the provided text, it indicates that the sale is live and that discounted options are available across the mentioned brands for consumers looking to stay under the Rs. 15,000 threshold.
