A century after the publication of Ernest Hemingway’s novel “The Sun Also Rises,” Pamplona’s world-famous Running of the Bulls continues to draw international attention, including visitors from the United States who say the book influenced their decision to attend. Multiple outlets note that the novel, published in 1926, helped bring global visibility to the festival, cementing its cultural profile far beyond Spain. Coverage highlights that Americans continue to reference Hemingway when describing their interest in the event, portraying the run as both a historic spectacle and a pilgrimage connected to the novel’s legacy. The articles also connect the continued appeal to the enduring reputation of Pamplona as the main stage for the annual festival, where participants run through the streets in front of bulls. While the attention given to Hemingway reflects the novel’s long-standing impact on public awareness, reporting emphasizes that the bull run itself remains the central attraction for attendees. The story is presented as an example of how literature continues to shape real-world travel and experiences around major cultural events.