Multiple outlets report that Ernest Hemingway’s 1926 novel “The Sun Also Rises,” now about a century old, continues to influence interest in Pamplona’s annual bull-running festival. The Independent describes how the book helped place the event, commonly associated with San Fermín, on the global map for readers worldwide. It notes that the novel’s enduring reputation draws people—particularly Americans in some accounts—to travel to Pamplona and participate in the run.
While the Winnipeg Free Press provides more limited detail in the excerpt available, it also frames the same theme: Hemingway’s classic remains a point of inspiration for attendees who go to Pamplona for the bulls’ running. Across the coverage, the emphasis is on the novel’s lasting cultural impact rather than on new developments surrounding the festival itself. Together, the articles present “The Sun Also Rises” as a long-running literary reference that continues to shape how visitors discover and approach the festival, including those who choose to take part in the tradition of running with bulls.
