Multiple outlets report that Erling Haaland is making a major impact for Norway at the World Cup and is also drawing wide attention online. Articles describe him as a “goal-scoring machine,” noting he has scored seven goals across four World Cup matches heading into Saturday. Alongside his on-field performance, sources say Haaland has become a social media sensation, with both his own posts and memes created by others helping attract new viewers to the sport. Several write-ups mention the contrast between his imposing physical presence and a more playful, goofy online persona that includes references to his appearance and personality. The coverage frames the online attention as part of a broader internet trend, with new and casual fans increasingly following him during the tournament. Overall, the sources converge on two points: Haaland’s strong scoring output in the World Cup and his status as a viral figure that drives interest far beyond traditional football audiences.