OnePlus ends US and Europe operations, continues support for existing phones

OnePlus has left the party. For a brand with a perpetual upstart status in a North American smartphone market that’s only getting worse by the year, OnePlus’ exit from North America and Europe is a loss by any measure, even if you find yourself wondering what I’m even talking about. [Read More]

OnePlus Exit Means Fewer Options in a Market Mired by Lack of Choice  PetaPixelOnePlus Exits the US and Europe, Promises Support for Existing Phones  PCMag UKOnePlus, Once Popular with Tech Fans, to Pull Out of US and Europe  Bloomberg.comOnePlus confirms shutdown in the US and Europe, ending months of speculation  Ars TechnicaUS carriers and OnePlus don’t mix.  The Verge

OnePlus regional exit parameters officially surfaced today to confirm the total withdrawal of consumer hardware distribution networks across specific Western retail storefronts. Oppo intends to minimize extensive research expenses by stopping active sales operations throughout the United States, Canada, and Europe. This shift reallocates corporate engineering assets exclusively to sustain growth in high-volume regions across […]

OnePlus has announced one of the biggest strategic shifts in its history. Following weeks of speculation, the company confirmed it will begin winding down operations in North America and Europe, meaning no new product launches are expected. While this development initially sparked concerns that India, which is one of OnePlus' biggest markets, could be next, the company has reassured customers that its India operations will continue as usual. OnePlus users will continue to receive new product launches, software updates, and after-sales support.

As expected, OnePlus has officially confirmed its exit from the United States and European smartphone markets, bringing to a close more than a decade of operations in these regions. Alongside the market withdrawal, the company announced it is retiring OxygenOS, its long-running Android skin, in favour of ColorOS, the software used by parent company Oppo. The transition marks one of the most significant restructuring moves in OnePlus's history as a global smartphone brand.OnePlus confirms market withdrawalOnePlus said it will end all new product rollouts in North America and Europe by the end of this week. The company described the decision as part of a broader global strategy adjustment. "As part of the proactive global strategy adjustment, OnePlus has decided to conclude new product rollouts in North America," the company said in its community post.OnePlus Plans To Shut Down Total Operations In India By 2027: What Does This Mean For Existing Users?OnePlus acknowledged that the move was not an easy one to make. "This was by no means an easy call to make, and we wanted to come forward and be completely honest with the friends who have stood by us for so long," the company said.Existing customers in both regions will continue to receive software updates, security patches, warranty coverage and after sales support, according to OnePlus. Oppo will take over warranty agreements in Europe going forward, and Oppo's senior PR manager for Europe, James Paterson, said the company will continue to honour existing support agreements in both regions.OxygenOS retired after 11 yearsThe bigger change for existing OnePlus users is the shift away from OxygenOS, which the company has used since its earliest devices. Moving forward, all active OnePlus devices, including those in Europe, North America and India, will transition to ColorOS starting with their Android 17 update cycle.OnePlus explained the rationale behind unifying its software platform with Oppo's ColorOS. "As part of an operational adjustment to our software strategy, following the official release of ColorOS 17, users globally with existing OnePlus devices that fall within the eligible upgrade scope will have the option to voluntarily update to the latest ColorOS," the company said. "This enables us to streamline software development, accelerate update delivery, improve software quality, and make better use of our shared engineering and R&D capabilities."The company said the transition will be optional for eligible devices, and users who prefer to stick with OxygenOS will be able to roll back after updating, although doing so will likely mean forgoing future software updates. Devices that do not qualify for the ColorOS upgrade will continue receiving version maintenance support under OxygenOS.OxygenOS and ColorOS have shared a common technical foundation since 2021, when their codebases were merged, and Oppo executives noted that ColorOS now serves more than 740 million users globally.Should You Still Buy A OnePlus Phone In India? Here Is What Is Actually HappeningIndia operations said to remain unaffectedOnePlus has maintained that its India business will not be impacted by the changes in the US and European markets. "Our commitment to our users, partners, and community remains unwavering," the company said, adding that its India operations continue to remain important to the brand.However, OnePlus users in India will also be migrated to ColorOS as part of the Android 17 update rollout, in line with the company's global software unification strategy.Broader restructuring under OppoAs part of the wider realignment, Oppo is expected to narrow OnePlus's focus toward budget friendly devices in China and India, while simultaneously expanding its own branded presence in Europe to help offset the gap left by OnePlus's departure. Oppo has emphasised that OnePlus's withdrawal from Europe should not be read as a weakening of its commitment to the region.The OnePlus Community platform will also be shut down in the affected regions as part of the transition, even as the company works to honour its existing support commitments to customers who purchased devices before the exit was announced.For prospective buyers in the US and Europe, OnePlus's presence as an active smartphone brand has effectively come to an end, while existing device owners will see their phones gradually shift to Oppo's ColorOS over the coming months.

OnePlus is ceasing operations in North America and Europe, ending new smartphone launches there. The company will now use Oppo's ColorOS for all global devices. OxygenOS is officially discontinued as part of this strategic shift. Meanwhile, sister brand Realme will exit China to concentrate on international markets. These changes aim to better meet user needs and streamline development efforts.