Michelin is bringing its Michelin Guide to Australia, with reports saying the first Australian edition has been sold to the South Australian government. The deal follows the French company’s acquisition of the rights for the guide’s local launch, though the purchase price is not publicly disclosed. Multiple outlets report that Michelin has transferred ownership or licensing of the initial Australian edition to South Australia, marking a new regional entry for the Michelin Guide brand. The reporting describes the transaction as a suspected multimillion-dollar deal, but does not provide figures or confirmation of the amount from official sources. The agreements and the specifics of how the guide will be produced and distributed are not detailed in the available summaries. Overall, the accounts are consistent that this is Michelin’s first Australian Michelin Guide edition and that the South Australian government is the purchaser. The information presented is limited to the existence of the sale and the lack of publicly released financial terms.
Michelin Guide expands to Australia after South Australian government purchase
Michelin is bringing its Michelin Guide to Australia, with reports saying the first Australian edition has been sold to the South Australian government. The deal follows the French company’s acquisiti...
- Michelin is launching its Michelin Guide in Australia.
- The first Australian edition is purchased by the South Australian government.
- The financial terms of the deal are undisclosed.
- Reports describe the agreement as potentially worth multimillions, but no verified figure is provided.
The French tyre company has sold Michelin Guide’s first Australian edition to the South Australian government for an undisclosed amount of money.
3 months agoThe French tyre company has sold Michelin Guide’s first Australian edition to the South Australian government for an undisclosed amount of money.
3 months agoThe French tyre company has sold Michelin Guide’s first Australian edition to the South Australian government for an undisclosed amount of money.
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