Watches of Switzerland, a luxury retailer, is expanding its jewellery offering by tapping into demand for lab-grown diamonds, according to reporting across outlets. The company reports strong financial performance for the year to May 3, with pre-tax profits rising by 76% to £133 million. The push into lab-grown diamond products is presented as part of a broader commercial strategy to meet changing consumer preferences in the luxury market. While details of product range and store-by-store rollout are not provided in the available summaries, both outlets link the company’s jewellery push to the growing market for lab-grown stones. The reporting also frames the profit increase as evidence of momentum in the business heading into the next period. Overall, the coverage concentrates on the company’s reported earnings and its stated direction toward lab-grown diamonds as it develops its jewellery segment.