FIFA says it will allow luxury brand Louis Vuitton to present the World Cup trophy in a special, custom-designed “trophy trunk” ahead of the final. Multiple reports state that the trunk is designed to transport and showcase the World Cup trophy during match-day events. FIFA describes it as an official, bespoke case created by Louis Vuitton for the final, which takes place in New Jersey on Sunday. FIFA also says the trunk carrying the trophy will be brought onto the pitch for the final, accompanied by a Louis Vuitton ambassador and a FIFA legend. The announcement is made in a statement issued before the first semi-final between France and Spain, according to the reports. While the partnership highlights the involvement of a luxury label in the event’s presentation, FIFA’s role remains central in authorizing the display and outlining the format for how the trophy is moved and shown. The reports consistently frame the trunk as a branded case for the official World Cup trophy presentation at the final.