The Aflac Kickoff Game announces a multimillion-dollar name, image and likeness (NIL) deal involving Auburn student-athletes ahead of Auburn’s season-opening neutral-site game against Baylor in Atlanta on Sept. 5. CBS Sports reports the arrangement is expected to involve roughly $6 million shared among Auburn players. Yahoo Sports says the Peach Bowl and the Kickoff Game describe the figure as “multimillion” dollars and that the agreement is tied to the game and participating players. Yahoo also notes the deal includes third-party entities and presents the NIL package as a first for neutral-site college football: it is the first time such a game is set up to incorporate NIL compensation for participating student-athletes. Across sources, the details focus on the timing—announced before the opener in Atlanta—and on the magnitude and structure of the deal, including third parties. Neither source indicates that the NIL announcement changes the game matchup, which remains Auburn versus Baylor at the Aflac Kickoff Game.