Rebel Wilson’s directorial debut, the musical comedy “The Deb,” is receiving a U.S. distribution deal and a renewed push at the Cannes Film Festival. Protagonist Pictures announces that Sunrise Films will handle U.S. distribution, following the film’s earlier theatrical release in Australia. Protagonist Pictures also relaunches “The Deb” in Cannes through its boutique label, Protagonist Picks, with the announcement made on the first day of the festival.
The outlets report that the Cannes relaunch comes amid ongoing legal developments connected to the film’s release, which are referenced in coverage. However, the shared reporting focuses on the business updates: a U.S. deal, the Cannes relaunch timing, and the film’s positioning as a musical comedy. The agreement and relaunch are described as steps to broaden the film’s international reach after its home-territory release and to support its visibility during the festival run.
