Multiple reports describe how Shoprite has built a media business valued at more than R1 billion by selling advertising and marketing placements across its retail operations. Both outlets point to the range of assets and touchpoints used for promotion, including in-store screens, delivery trucks, and other store-related surfaces. They also describe the use of customer-facing materials such as till slips as part of the advertising offering. The coverage frames the approach as a broad, “in plain sight” model that monetises everyday retail infrastructure and logistics, turning routine points of contact into media channels for brands seeking access to Shoprite shoppers. While the articles differ mainly in wording, they agree on the central theme: Shoprite’s retail footprint and operational assets are actively packaged and sold to advertisers, contributing to a large and growing media revenue stream. The reports do not present a single mechanism as the sole driver; instead, they emphasise the combination of multiple advertising formats across stores and related company assets.