European Athletics and the European Broadcasting Union (EBU) issue new guidelines aimed at preventing the sexualisation of female athletes in sports coverage. The guidance, released on Tuesday, focuses on how broadcasts should frame athletes on screen, including the camera angles used during competitions. It also addresses how replays are presented, with the goal of avoiding portrayals that could shift attention away from athletic performance. The outlets report that the guidelines are intended to shape mainstream broadcasting practices across events under European Athletics’ purview and to encourage consistent standards among participating broadcasters. While the reports emphasise changes to visual coverage—such as camera selection and replay usage—they do not indicate that the guidelines alter competition rules or athlete eligibility. The announcement is presented as a coordination effort between the governing body and broadcasters to ensure coverage remains performance-focused and respectful.