The BBC is shown covering the World Cup semi-final between England and Argentina live from Atlanta in the United States, marking a shift away from its earlier work-from-home approach. Reports say the broadcaster had faced criticism for much of the tournament being covered from its base in Salford rather than on location. Rival broadcaster ITV has been described as using a studio in New York with views of the Manhattan skyline, highlighting differences in how the two networks handle live World Cup presentation from the host country. The England–Argentina match is therefore presented as the point when the BBC returns to on-location coverage in the United States, with the semi-final broadcast originating from Atlanta. The coverage decision and the contrast with other networks’ studio setups are discussed in the context of earlier public scrutiny of where the BBC’s World Cup coverage was produced.