Apple raises the cost of AppleCare+ for new Mac and iPad customers, according to reports citing Bloomberg. The change increases monthly AppleCare+ subscription prices by $0.50 and annual plans by $5 in the United States. The increase applies only to customers signing up for AppleCare+ going forward; existing AppleCare+ subscribers keep their current pricing for their covered devices. Multiple outlets describe the shift as part of a broader pattern of Apple price increases that has affected iPads and Macs due to higher component costs and a global memory shortage, with Bloomberg also attributing the latest adjustment to those pressures. Reporting also notes that AppleCare One, a separate multi-device plan launched in July 2025, is not affected by the AppleCare+ price change. AppleCare One is described as starting at $19.99 per month for up to three devices, with additional devices priced separately. Apple has not raised the AppleCare One subscription price in connection with this latest AppleCare+ adjustment. AppleCare+ price changes are limited to certain new sign-ups, while current plan holders are not immediately impacted.