The North Face and U.S. Ski & Snowboard announce an eight-year apparel partnership that makes The North Face the official performance apparel partner for the U.S. ski organization. The agreement is set to run through the 2034 Winter Olympics and the Paralympics, with the partnership positioned to support athletes competing in the lead-up to major Olympic events.
In coverage of the announcement, both outlets describe the deal as a performance-focused apparel arrangement tied to the U.S. Ski & Snowboard program and its Olympic ambitions. Powder Magazine frames the partnership as a “first look,” highlighting that it supports the team’s plans toward upcoming Games. Forbes similarly emphasizes the length of the contract and its endpoint, extending through 2034.
Together, the reports indicate that The North Face will provide official performance apparel for U.S. Ski & Snowboard athletes under a long-term arrangement aimed at Olympic and Paralympic competition through 2034.
