A sponsored “State of the Industry” report discussed by both Modern Retail and Digiday examines how brands, retailers, and agencies are adopting “agentic commerce,” including agentic storefronts, to improve online shopping journeys. The report frames artificial intelligence as an increasingly common entry point to e-commerce, as shoppers use AI-powered summaries and assistants to help them discover products. It also describes how these AI agents can go beyond simple discovery and product recommendations to support more of the shopping process—positioning them as tools for “full-funnel” guidance. While the articles do not provide detailed performance results or specific case studies in the excerpts provided, they consistently highlight the same overall direction: retailers are using AI agents to reduce friction and better guide users from initial browsing through later stages of purchasing. Overall, the outlets present the report as an overview of where the industry is headed with agentic storefront experiences, focusing on shopper discovery, recommendation, and broader journey support rather than only transactional features.