Ben Shephard, a presenter on ITV’s “This Morning,” launches a skincare brand and shares a “get ready with me” video to promote it, according to reports from the Daily Mail and Mail Online. The outlets say the promotional clip features Shephard in a casual setting and is intended as part of the brand’s introduction. The coverage notes that the launch is a departure from Shephard’s usual public image as a family-friendly TV presenter. Both reports also reference that viewers react to the brand’s name, describing it as “unfortunate” in tone, though the specific wording or rationale for the name is not detailed in the provided text. Overall, the sources agree that the announcement centers on the skincare brand launch and the accompanying “get ready with me” video used to introduce the product. The articles present the reaction from fans as a notable aspect of the story, alongside the branding and marketing move.