A study cited by multiple outlets reports that a large share of foods marketed as containing avocado oil may not contain it as their main ingredient. The reporting says the research examined products that claim to be made with the “trendy” oil and found that many instead include cheaper alternative oils or are bulked out with substitutes. The figure highlighted across the coverage is that 89% of examined items—according to the study—do not appear to match the labeling claims in substance. The articles frame avocado oil as a commonly promoted ingredient and emphasize that consumers may not be getting what the packaging suggests. The coverage also focuses on the broader issue of labeling accuracy for specialty food ingredients and the potential for adulteration or substitution in products marketed with premium positioning. The reports do not agree on additional specifics beyond the central finding, such as the precise methods used in the study or which substitute oils are most common, but they converge on the overall conclusion: most products labeled as made with avocado oil may include other, lower-cost oils.