Netflix reports that roughly 300 programs across its library have used generative AI during production this year, according to details shared in its second-quarter earnings materials. In a letter to shareholders, the company says generative AI is being applied across multiple stages of making content, including concept development and pre-visualization, as well as post-production. The company also states that it is increasingly using these tools to produce results faster and at lower cost while maintaining or improving output quality.
Netflix’s figures indicate that the majority of generative AI use occurs in post-production, rather than earlier creative stages. The company positions the approach as an expansion of how production teams work throughout the pipeline, not a single isolated use case. While Netflix does not describe the full scope of specific titles or the precise tasks performed with AI in each case, it frames the development as a growing part of its production process. The disclosure comes alongside Netflix’s broader earnings communication released on Thursday.
