Netflix says it is using artificial intelligence across a large number of its productions, describing AI as an established part of its creative and production pipeline rather than an experimental tool. According to reporting based on Netflix’s statements, the company says the technology is already involved in hundreds of films and TV shows and is applied across multiple stages of filmmaking or content production. Netflix characterizes its approach as supportive of creators, saying the intent is not to replace artists. Instead, the company frames AI use as a way to help productions accomplish specific tasks and improve workflow efficiency. The outlets also indicate that Netflix is positioning its use of AI as broader than a single use case, suggesting it is integrated into different parts of its development and production process. Overall, the coverage centers on Netflix’s disclosure of extensive AI adoption in its entertainment output and its stated goal of using AI to assist human talent.