Texas Tech University announces a 15-year naming rights partnership with Galaxy Digital, a Nasdaq-listed digital-asset and infrastructure company. Under the agreement, Texas Tech’s football stadium will be rebranded as “Galaxy Stadium.” The partnership is scheduled to begin with the 2026 football season. Outlets report that the deal’s financial terms are not publicly disclosed, though Yahoo Sports reports the value is more than $70 million. The sources also describe the arrangement as part of Galaxy’s broader presence in West Texas, where the state has attracted increasing crypto-related investment. In addition to the stadium renaming, Yahoo Sports says the partnership includes NIL (name, image and likeness) opportunities for Texas Tech student-athletes. Other coverage characterizes the sponsorship as a crypto-native sponsorship reflecting Galaxy’s business interests, but does not provide further contractual details beyond the 15-year term, the 2026 start date, and the reported stadium branding change.