The Los Angeles Lakers announce Albert, an AI-powered financial assistant and management application, as the team’s official jersey patch partner for the 2026-27 season. Yahoo Sports reports the jersey patch partnership is unveiled as part of a broader shift in Lakers branding and sponsorships under new ownership. The announcement comes after the team ends its previous jersey patch partnership with Bibigo, announced in March. Multiple reports link the sponsorship change to the Lakers’ transition following Mark Walter’s move to buy a controlling stake in the franchise last year. Since that ownership change, the Lakers have implemented several adjustments, including altering commercial partnerships such as jersey patch sponsors. Albert is presented as a financial assistant app, and the team frames the patch sponsorship as an official partnership. While the reports focus on the sponsor announcement and the timing for the 2026-27 season, details about the financial terms of the deal are not included in the provided summaries. The Lakers’ new jersey patch partner therefore marks another change to their on-uniform branding cycle.